A fractional CMO and brand strategist for founder-led brands in fashion, beauty, and wellness.
I have spent seventeen years and more than five hundred brands on a single problem: the distance between how good a company is and how the market reads it. More than a hundred of those brands were in fashion and luxury, which is where I learned that taste is a commercial asset and that positioning is what converts it into revenue.
My background runs through brand strategy, creative direction, and public relations, and I am a two-time bestselling author. That combination matters for this work. A position is only real once it survives contact with the market: the site copy, the press conversation, the retail buyer, the customer deciding in four seconds whether you are for her. I work across all of it.
As a fractional CMO I sit where a chief marketing officer sits. I set the strategy, make the calls, and direct the people and partners who execute, on a monthly basis and at a fraction of the cost of a permanent hire. For founders who need less than that, there is a single session or a half-day intensive instead.
The Tenure is the advisory practice. Execution, when a brand wants it built rather than directed, runs through my studio, One Quiet Morning. Both sit under Maison Marquet.
Send a short note about your brand, where growth is stalling, and what you are weighing. I read every inquiry and reply personally. If the fit is wrong, I will tell you that too.
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